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Jennifer Proia (FIRE CREATIVE) / index / expo / expo open spread
Jennifer found an exciting image that draws you in and makes you think about the products and services covered in the conference; it is also much more unique than the typical flower or similar still-life imagery often used in digital imaging collateral materials. The other challenge of the piece was to make it readable. It was important that the dates, times, locations, etc. of the workshops and events be presented in a clean, easy-to-read format. Often in these types of brochures the type is so small that it is difficult to read, so we opted to cut as much text as possible to allow for sufficient type size and leading. The pages are actually very easy on the eyes, and people commented on the overall readability of this program. The printing is full-color (CMYK) throughout with an aquaeous coating.
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This full-color, 8.5x11" 8-page brochure was designed for InfoTrends Research Group Inc. of Boston. They specialize in conferences and events for the digital imaging industry, so the look and feel of this brochure needed to be vivid and attention-getting. The budget did not allow for custom photography so stock collage imagery was used; the challenge was that the stock imagery had to compliment the corporate colors of magenta and black.